Small Business. Big Impact.
Created Date
May 1, 2025
May is Small Business Month—a nationwide celebration of the people who power our communities. From the corner bakery to the digital-first marketing firm, small businesses are the backbone of the U.S. economy. And they’re a huge opportunity for banks and credit unions ready to step up.
The Economic Engine Driving Our Economy
Small businesses:
- Make up 99.9% of all U.S. businesses
- Employ nearly half of the private workforce
- Generate 2 out of every 3 new jobs
That’s not a niche. That’s the economy.
These businesses innovate, create jobs, and bring life to every Main Street. They take the risks, drive local growth, and often operate without a safety net. They deserve all the support they can get from their financial partners.
Small Businesses are a Huge Opportunity for FIs
Here’s the truth: small businesses often feel underserved. And many are quietly exploring alternatives—digital-first platforms, fintechs, even big tech.
Banks and credit unions have the advantage: trust, relationships, local knowledge. But to win and keep small business customers, those advantages need to be backed by better tools, faster answers, and deeper insights.
Datos Insights recently noted “85% of banks believe greater success with small businesses is critical to their overall success.”
Modern small businesses don’t just want a banker. They want a strategic partner. A proactive guide. Someone who knows their business—and helps grow it.
Where Monit Fits In
That’s where we come in. Our mission is to provide data-driven, actionable guidance to both SMBs and the bankers who serve them, so banks can more efficiently and profitably serve those customers in their journey to become more effective business owners.
We help financial institutions show up for small business customers in powerful ways:
- Cash flow forecasting that speaks their language
- Industry benchmarking so businesses can see how they compare
- Personalized guidance - like assessing the impact of tariffs - delivered at scale
We build tech that lets banks and credit unions lead with tools and advice that business owners need to run their business.
Let’s Make May Count
Small businesses deserve more. If you're serious about deepening your relationships with small business customers, please join the Monit team in celebrating the important contributions small business make - and, think what you can do to further support this critical segment.
Follow along here and on LinkedIn all month as we shine a light on small businesses — and how to serve them smarter.